27A Reading Reflection No. 3

For the third reading reflection I am writing about The Art of Social Media: Power Tips for Power Users by Guy Kawasaki. I chose this book because in this generation, almost everyone has social media. For the most part, everyone I meet uses Twitter, Facebook, Instagram, and Snapchat. There are applications like LinkedIn are growing for social media users that are no longer high school age. That is a lot of time spent on social media, so you might as well make it worth something. There are people out there who have created brands and whole careers through social media, so it is clearly a powerful source. The general theme of the book is to teach people the ins and outs of social media use, and basically how to market themselves or whatever they are posting about on their social media accounts. The “aha” moment that I had when reading was for one of the specific tips in the book. Kawasaki says “the biggest daily challenge of social media is finding enough content to share. We call this ‘feeding the content monster.’” I found this interesting because as a ‘normal’ social media user, as in I do not promote a brand or really market myself so to speak, I don’t even think of trying to find things to post. I post when I have something I want to share, not because I feel like I need to entertain an audience. This connects with what we are learning in ENT3003 because the goal of this class is to think like an entrepreneur. For an entrepreneur, social media would be very different. They would have to go and seek content for the ‘content monster,’ as opposed to letting content come to them. If I had to create an exercise for this class based on this book it would be to create a LinkedIn page where you really market yourself and try to follow Kawasaki’s tips. Or it would be something like creating a few Instagram posts that you would share if you were in charge of social media for a company.