Thursday, October 24, 2019

18 A Create a Customer Avatar




The typical person in my segment is a student at the University of Florida. That being said, there are some shared characteristics of UF students. My avatar is 20 years old, and has many stereotypical hobbies of college students. They watch Game of Thrones on Netflix, they spend a lot of time in the library, they go out to the bar occasionally. They drive a black sedan somewhere between 2005-2015 depending on their financial situation. They do not have children. They are involved around campus in things like Greek life, dance marathon, camp kesem, green greeks and so on. They are in the business school.
I have a lot in common with my avatar, likely because I am also in this segment. We are the same age, we are involved in similar organizations around campus. We are both in the business school and we both spend time in the library and out with friends.

1 comment:

  1. Caroline,

    My segment is very similar to yours also. in my segment that main difference i think between yours is that not many watch Netflix in their free time. My segment would play video games instead of watching Netflix. Another distinction between your segment and mine is the activities involved around campus. I am involved with Greek life and Dance marathon but none of the people in my segment were apart of the camp kesem and green Greeks.

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