11A Idea Napkin No. 1

1) You.

I am a 20-year-old sophomore student at the University of Florida. I am pursuing an undergraduate degree in business management here at Heavener School of Business. I consider myself very driven, independent, self-motivated, and hard working. I have had many experiences ranging from volunteer work, to paid part time jobs, to involvement in organizations across campus. My experiences have given me many skills that I can apply to the world of entrepreneurship, such as the ability to cooperate and work on a team. I am also skilled in organizing tasks in a team setting and usually feel personally responsible for partial leadership for the groups I am in. My aspirations are to work in a management position where I can exercise my skills and sense of leadership.

2) What are you offering to customers?

I am suggesting the implementation of more parking structures on campus for students to be able to travel to campus and not have to worry about parking. This would include more garages similar to the Reitz, and the inclusion on indicators of available spaces at the garages so that students are not spending their time looking for a spot that is not vacant.

3) Who are you offering it to?

The group of people that I am offering this to are people who travel to the University of Florida campus and need a place to park. This is mainly directed at students who are offered very limited parking spaces and can only purchase decals with restrictions. However, this can also apply to faculty who do not have the parking space they need, and general visitors to the campus for things like sporting events.

4) Why do they care?

People who park on campus already have to pay. Students and faculty have to pay for decals, visitors have to pay to park in garages like the Reitz. However, people are paying for these services and not even being able to use them because there is not enough parking spaces, so the incentive to utilize this business venture is ensured because people are already paying for this.

5) What are your core competencies?

This idea is vital and is set apart from others because as of right now there are no steps being taken towards a solution. There is no talk of furthering the parking spaces available for students, just a lot of complaining about the lack of parking. The University of Florida is garnering national attention, which is only increasing the amount of people visiting the school and needing to park.

I do believe that these elements fit together, as there is a need for this problem, a lot of discussion regarding this problem within the group of people who need it, and ideas that could solve the problem. However, I do think the drawback is that this would be a very large project to take on, and it would be hard to actually set the project in motion aside from people verbally agreeing with it.